Saudi Arabia Unveils ‘Dream of the Desert’ — The Kingdom’s First Extremely-Luxurious Prepare at FII Riyadh
Riyadh, Saudi Arabia: Arsenale S.p.A., Italy’s main firm in luxurious hospitality and experiential journey, unveiled the mock-up automotive of Dream of the Desert, Saudi Arabia’s first ultra-luxury practice, through the prestigious Future Funding Initiative (FII) in Riyadh.
Developed in collaboration with Saudi Arabia Railways (SAR), Ministry of Transport and Logistic Providers, the Transport Basic Authority (TGA), Ministry of Tradition, and the Saudi Tourism Authority (STA), the disclosing marks a defining second for ultra-luxury rail journey within the Center East. Introduced on the ninth version of the FII underneath the theme “The Key to Prosperity,” the showcase supplied a primary glimpse into the distinctive design, craftsmanship, and immersive expertise that can outline this groundbreaking challenge.
The practice will characteristic 31 personal suites and a pair of presidential suites, accommodating as much as 66 friends, alongside two restaurant automobiles and a Majlis lounge adorned with finely carved wooden finishes, desert-inspired hues, and golden accents that replicate the heat and richness of Saudi heritage. The 2 restaurant automobiles will provide a refined culinary selection between genuine native and conventional delicacies, and a global menu with fusion Italian influences — each curated by world-renowned cooks to ship a Michelin-level fine-dining expertise on board.
Dream of the Desert is ready to make its inaugural journey on the finish of 2026, departing from Riyadh and travelling alongside 1,300 kilometres of present railway traces with thoughtfully chosen stops that showcase Saudi Arabia’s most charming landscapes and locations. The one- to two-night itineraries have been meticulously curated to spotlight the Kingdom’s pure magnificence, cultural richness, and enduring sense of place.
“Dream of the Desert is a shifting masterpiece born from the dialogue between Italian craftsmanship and Saudi imaginative and prescient,” stated Paolo Barletta, CEO of Arsenale S.p.A. “This challenge embodies the shared pursuit of magnificence, innovation, and hospitality that unites our two cultures. It marks the start of a brand new world platform redefining ultra-luxury journey – one which celebrates heritage, creativity, and a deep respect for native identification whereas carrying the world’s most discerning travellers by way of the center of Saudi Arabia’s landscapes and traditions.”
Dr. Bashar Khalid AlMalik, CEO of Saudi Arabia Railways (SAR), acknowledged that showcasing the Dream of the Desert practice on the Future Funding Initiative highlights the superior progress of Saudi transport initiatives. He famous that the challenge represents a mannequin partnership between SAR and world traders, aligned with the Nationwide Transport and Logistics Technique and Imaginative and prescient 2030, reflecting SAR’s dedication to creating distinctive transport options that improve tourism, appeal to funding, and place Saudi Arabia as a world vacation spot for luxurious and genuine journey experiences.
H.E. Eng. Saleh bin Nasser Al-Jasser, Minister of Transport and Logistics Providers and Chairman of Saudi Arabia Railways (SAR), emphasised that the disclosing of the Dream of the Desert luxurious practice on the ninth Future Funding Initiative (FII9) displays the exceptional transformation of the Kingdom’s railway sector and its superior, world-class journey experiences. He added that the challenge is a key end result of the Nationwide Transport and Logistics Technique, aimed toward introducing trendy, tourism-oriented transport modes that improve high quality of life. He additionally highlighted that this distinctive initiative represents a part of the rising international investments within the transport and logistics ecosystem, supported by main worldwide companions.
Designed by famend architect and inside designer Aline Asmar d’Amman, founding father of Tradition in Structure, the practice interiors are imagined with intention, honoring each Saudi heritage and the distinctive signature of Italian making. Crafted textures, reinterpreted textile weavings and wealthy wooden carvings seize the essence of custom whereas setting the stage for timeless magnificence with cultural relevance. Arabian soul and artisanal excellence permeate the areas with a way of belonging, translating reminiscence by way of a refined up to date lens. *The desert’s palette of earthy tones, sandy browns and oasis inexperienced are softly lit by the cinematic glow of Murano blown glass evoking the heat of oriental lanterns. The atmospheric interiors have fun the majesty of the Kingdom’s landscapes steeped with tales of architectural legacy and the huge, poetic desert surroundings.
Past its beautiful interiors, Dream of the Desert will provide bespoke on-board and off-board experiences, together with curated excursions, personal performances, and personalised providers that reach the journey past the rails. The one- to two-night itineraries have been meticulously curated to unveil the Kingdom’s pure magnificence, cultural richness, and profound sense of place, guiding friends by way of a UNESCO World Heritage website and one other extraordinary hidden vacation spot quickly to say its place among the many world’s treasures.
This unveiling milestone represents a key step in the direction of the total practice launch and stands as an emblem of Saudi Arabia’s dedication to creating world-class, culturally rooted tourism. It aligns with Imaginative and prescient 2030’s ambition to raise the Kingdom’s cultural and luxurious tourism choices, positioning Dream of the Desert as a brand new benchmark for experiential rail journey within the Center East.
The collaboration between Arsenale Group and SAR brings collectively Italian design excellence and genuine Saudi hospitality, making a journey the place heritage, innovation, and magnificence coexist in concord. With its restricted 33 suites, Dream of the Desert affords an intimate, immersive expertise, inviting friends to discover Saudi Arabia in a manner that’s each luxurious and related to the land and tradition.
