Abu Dhabi: Etihad Rail on Monday launched a nationwide consciousness marketing campaign encouraging logistics suppliers, producers and heavy industries to maneuver long-haul freight from street to rail, as rising industrial exercise places added pressure on the UAE’s street networks.
The marketing campaign comes at a time when the nation’s logistics and manufacturing sectors are increasing quickly, rising strain on supply timelines, working prices and transport reliability. Etihad Rail says rail freight will not be a future idea however a working answer already supporting companies throughout the UAE.
A community constructed for scale
Etihad Rail’s freight community stretches almost 900 kilometres, linking key ports, industrial areas and logistics hubs. Designed for bulk and high-volume cargo, the system operates on fastened schedules alongside devoted rail corridors, providing a stage of predictability that’s more and more tough to keep up on busy highways.
Every freight practice can carry the equal of as much as 300 heavy vehicles, decreasing visitors on main routes whereas serving to producers persist with tight manufacturing schedules.
“For heavy trade, logistics is not nearly pace — it’s about certainty,” stated Omar Alsebeyi, Appearing CEO of Etihad Rail Freight. “Congestion, delays and value swings have actual penalties. Rail addresses these points by providing dependable, large-scale transport every single day.”
Supporting, not changing, street transport
Etihad Rail burdened that the marketing campaign will not be aimed toward changing street freight however at creating a greater stability between street and rail.
“Highway transport stays important, particularly for last-mile supply,” Alsebeyi stated. “Rail removes long-haul and bulk actions from the roads, easing congestion and permitting vehicles to concentrate on the place they’re handiest.”
The corporate says rail freight helps companies stabilise transport prices, scale back the necessity for giant stock buffers and plan manufacturing with higher confidence — advantages that develop as cargo volumes improve.
Business engagement and long-term imaginative and prescient
The marketing campaign will run throughout commerce publications, trade occasions and digital platforms, supported by real-world case research. These examples spotlight how rail freight is already enhancing effectivity in sectors similar to development supplies, petrochemicals, metals and containerised cargo.
Etihad Rail stated the initiative additionally aligns with nationwide efforts to strengthen provide chains, increase industrial competitiveness and put together the logistics sector for rising commerce volumes.
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