Etihad Rail, the developer and operator of the UAE Nationwide Rail Community, has unveiled its new model identification, that includes a revamped emblem, mission, imaginative and prescient, and values.
This rebrand aligns with the corporate’s complete technique, growth plans, and future development aspirations. Embodying the nation’s Spirit of the Union, the revamped identification represents the connectivity and cohesion between the assorted cities and areas of the UAE created by the railway community.
The brand new model identification aligns with the UAE’s management’s imaginative and prescient, beneath the steering of His Highness Sheikh Theyab bin Mohamed bin Zayed Al Nahyan, Deputy Chairman of the Presidential Court docket for Improvement and Martyrs Households Affairs and Chairman of Etihad Rail, acknowledging the magnitude of the nation’s nationwide achievements over the previous years.
Etihad Rail’s new imaginative and prescient focuses on serving the UAE, by offering extra alternatives and enhancing connectivity via a protected a sustainable railway community that hyperlinks communities and industries. The corporate has achieved many milestones throughout the previous interval, together with the launch of freight practice operations, the mixing of the UAE’s Nationwide Rail Community with the long run passenger station in Sharjah, and the event of passenger practice providers, all underscoring the corporate’s aggressive edge within the sector.
The Etihad Rail up to date emblem design is impressed by the attention of the falcon, the practice silhouette, and the railway observe, which embodies a falcon’s agility and velocity, its capability to exactly goal its objective, and its willpower to achieve its vacation spot. The brand additionally displays the elegant aesthetic that units Etihad Rail aside, showcasing the way it achieves its objectives intentionally in addition to its long-term, formidable imaginative and prescient for the long run.
The brand new model identification is encapsulated by the revamped slogan “We Transfer Collectively.” This slogan affirms the corporate’s dedication to strengthening connectivity between communities throughout varied cities and areas via the railway community, linking folks and industries and fostering a greater future. Moreover, the 4 important values on which the revamped company identification is constructed are: Dedicated, Thoughtful, Artistic, Linked.
The brand new model of Etihad Rail cascades to its subsidiaries, Etihad Rail Freight, Etihad Rail Infrastructure, and Etihad Rail Mobility, underscoring the corporate’s unwavering dedication to enhancing logistics providers, freight transportation, and passenger journey by rail.
