Etihad Rail, the developer and operator of the UAE Nationwide Rail Community, has revealed a brand new company id, marking the evolution of its mission, imaginative and prescient, and values.
This rebranding effort aligns with the corporate’s strategic goals, growth objectives, and future progress aspirations, symbolising the unity and connectivity fostered by the railway community throughout the UAE.
Etihad Rail unveils its new company id
© Etihad Rail
The newly revamped id is rooted within the UAE’s “Spirit of the Union,” representing the combination and cohesion that Etihad Rail creates between the nation’s cities and areas.
Etihad Rail’s imaginative and prescient focuses on enhancing connectivity throughout the UAE, offering protected and sustainable transportation options that hyperlink communities and industries. The corporate has already achieved main milestones, together with the launch of freight prepare operations and the combination of the Nationwide Rail Community with future passenger providers in Sharjah.
On the coronary heart of the rebranding is Etihad Rail’s redesigned emblem, which pulls inspiration from three key components: the attention of the falcon, the silhouette of a prepare, and the railway observe.
The falcon, a logo of agility and precision, represents Etihad Rail’s willpower to succeed in its objectives with velocity and accuracy, whereas the prepare and observe mirror the corporate’s ahead momentum in delivering a contemporary, environment friendly rail system.
Etihad Rail’s new emblem
© Etihad Rail
As well as, Etihad Rail’s new slogan, “We Transfer Collectively,” goals to mirror its mission to strengthen the connectivity between individuals and industries throughout the UAE. By uniting cities and areas by means of its railway community, Etihad Rail is creating pathways for financial progress, group integration, and sustainable improvement.
The up to date company id of Etihad Rail is constructed upon 4 core values: Dedicated, Thoughtful, Inventive, and Related. These values mirror the corporate’s method to offering dependable, progressive, and inclusive transportation providers, whereas making certain that its operations stay in concord with the atmosphere and the wants of its stakeholders.
The brand new id additionally extends throughout Etihad Rail’s subsidiaries: Etihad Rail Freight, Etihad Rail Infrastructure, and Etihad Rail Mobility.
