Arsenale Spa, an Italian luxurious hospitality firm, and Saudi Arabian Railways (Sar) have formally introduced, in the course of the initiatives on the territory, the design of Dream of the Desert, the primary Italian five-star prepare in Saudi Arabia. The venture, the results of the collaboration between Sar, Arsenale, the Saudi Ministry of Tradition (Moc), the Saudi Tourism Authority (Sta) and the Growth Authorities Help Heart (Dasc), combines the innovation of Italian design with the authenticity of Saudi cultural heritage, redefining the idea of luxurious rail journey. The announcement represents a elementary step within the implementation of the settlement signed final yr between Sar and Arsenale. Composed of 14 carriages and 34 luxurious suites, the prepare was designed by the architect Aline Asmar from Amman, founding father of the Tradition in Structure studio which has managed to combine up to date magnificence and Saudi custom.
The interiors replicate the attract of the Arabian Desert, with sandy tones, sculpted textures and wonderful supplies that commemorate native craftsmanship. The areas evoke historical tales reinterpreted in a contemporary key, highlighting the excellence of design and the mastery of excessive craftsmanship. By a intelligent stability between historical past and innovation, the venture celebrates the timeless worth of expertise, making each second on board a murals. The onboard expertise contains the lounge bar and restaurant rooms which might be impressed by the standard environments of the majlis, with elegant hand-carved wood particulars and geometric patterns that embody the heat and hospitality of Saudi Arabia. The menu, the results of the collaboration with internationally famend and native cooks, affords an unique gastronomic proposal that mixes custom and innovation. As well as, artworks and pictures on board have a good time the pure and historic heritage of Saudi Arabia, making the journey a singular cultural immersion.
Paolo Barletta, CEO of Arsenale Group, stated: “After we first conceived Dream of the Desert, our objective was to create an unparalleled journey expertise that will take visitors on an unforgettable journey by the guts of Saudi Arabia. This venture is greater than only a luxurious prepare; it’s an immersive expertise that blends refined design curated by the superb imaginative and prescient of Aline Asmar d’Amman, and cultural traditions. Working with Sar, the Ministry of Tradition and the Saudi Tourism Authority has allowed us to carry this venture to life in an genuine manner and true to the inherent fantastic thing about Saudi Arabia. We’re pleased with this achievement and sit up for welcoming our first visitors on board. Dream of the Desert will start operations by the tip of the third quarter of 2026”.
Consistent with the Saudi Imaginative and prescient 2030, the initiative goals to develop high-end tourism and promote native tradition by the excellence of Italian design. In collaboration with the Ministry of Tradition, the prepare may even supply cultural packages, permitting passengers to delve into Saudi traditions. The Saudi Tourism Authority and the Heart for Growth Authorities Help are engaged on unique itineraries, designed to seamlessly combine with the journey, providing visitors a singular alternative to discover the guts of Saudi heritage.
Minister of Transport and Logistics, Saleh bin Nasser al Jasser, Chairman of SAR, highlighted the strategic significance of the venture: “The Nationwide Technique for Transport and Logistics goals to develop an built-in transport community that strengthens Saudi Arabia’s place as a world logistics hub. The Dream of the Desert prepare is a testomony to our dedication to this imaginative and prescient, providing revolutionary options that elevate each the transport and tourism sectors. This venture displays the Kingdom’s formidable effort to develop world-class infrastructure, providing unparalleled journey experiences that cement Saudi Arabia’s standing as a number one world tourism vacation spot. The prepare combines luxurious, innovation and cultural authenticity, setting a brand new normal for rail journey.”
Saudi Arabian Railways (SAR) CEO Bashar bin Khalid Almalik highlighted SAR’s management function in pursuing the targets of Imaginative and prescient 2030 and strengthening the mixing between the transport, financial and tourism sectors: “We imagine our function goes past working a railway community – we’re actively searching for to draw world funding to develop superior transport options that help financial progress and regional connectivity. The Dream of the Desert prepare is an instance of this dedication, demonstrating how public-private partnerships can create game-changing experiences in luxurious transportation. With this venture, we’re setting a brand new benchmark for service excellence, combining consolation and class to place Saudi Arabia as a number one world vacation spot for luxurious rail journey.”
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