Etihad Rail has unveiled a brand new model id, aligning with the UAE’s imaginative and prescient for enhanced connectivity and sustainable development, that includes a refreshed brand, mission and values.
Credit score: Etihad Rail
Etihad Rail, the developer and operator of the UAE Nationwide Rail Community, has introduced the launch of its new model id. The rebrand incorporates a modernised brand, alongside a refreshed mission, imaginative and prescient and values. This transfer is designed to mirror the corporate’s complete technique, growth plans and future development aspirations.
The up to date id, rooted within the nation’s “Spirit of the Union,” symbolises the connectivity and cohesion created by the rail community, linking the varied cities and areas of the UAE. The rebranding aligns carefully with the UAE management’s broader imaginative and prescient for nationwide improvement, as championed by His Highness Sheikh Theyab bin Mohamed bin Zayed Al Nahyan, Chairman of Etihad Rail. Sheikh Theyab has emphasised the function of the railway community in recognising and advancing the UAE’s nationwide achievements.
The corporate’s new imaginative and prescient centres on serving the UAE by providing enhanced connectivity and alternatives via a secure, sustainable rail system. The railway community goals to hyperlink communities and industries, selling development throughout the nation. Current milestones embrace the launch of freight prepare operations, the combination of the UAE’s Nationwide Rail Community with a future passenger station in Sharjah, and ongoing improvement of passenger prepare providers, marking vital progress within the nation’s rail sector.
Etihad Rail’s re-designed brand attracts inspiration from the falcon, a logo of pace, agility, and precision. The emblem’s components, such because the falcon’s eye, the silhouette of a prepare, and the railway tracks, mirror the corporate’s imaginative and prescient of deliberate and decided progress in the direction of its objectives.
Accompanying the brand new brand is the slogan “We Transfer Collectively,” which highlights Etihad Rail’s dedication to enhancing connectivity throughout the UAE, fostering each social and financial ties. The corporate’s core values – Dedicated, Thoughtful, Inventive and Linked -further reinforce its promise to ship built-in providers that profit each individuals and industries.
This rebranding additionally extends to Etihad Rail’s subsidiaries – Etihad Rail Freight, Etihad Rail Infrastructure and Etihad Rail Mobility -demonstrating a holistic method to bettering logistics, freight transportation, and passenger providers.
