The brand new brand design attracts inspiration from the falcon’s eye, the silhouette of a practice, and the railway observe
Etihad Rail, the developer and operator of the UAE Nationwide Rail Community, has launched a recent model id that features a redesigned brand, mission, imaginative and prescient, and core values.
This rebranding initiative is according to the corporate’s in depth technique, plans for enlargement, and aspirations for future development. Capturing the nation’s Spirit of the Union, the brand new id symbolizes the connectivity and unity established between the various cities and areas of the UAE by way of the railway community.
The up to date model id, in keeping with an announcement, displays the imaginative and prescient of the UAE’s management, significantly beneath the steerage of Sheikh Theyab bin Mohamed bin Zayed Al Nahyan, deputy chairman of the Presidential Courtroom for Improvement and Martyrs Households Affairs and chairman of Etihad Rail, recognizing the numerous nationwide achievements achieved lately.
Dedication to connectivity and development
Moreover, Etihad Rail’s refreshed imaginative and prescient emphasizes its dedication to serving the UAE by enhancing alternatives and connectivity by way of a protected and sustainable railway community that hyperlinks communities and industries. The corporate has reached a number of milestones lately, together with the graduation of freight practice providers, the combination of the UAE’s Nationwide Rail Community with the upcoming passenger station in Sharjah, and the development of passenger practice providers, all of which spotlight its aggressive benefit within the business.
Symbolism of the brand new brand
The brand new brand design additional attracts inspiration from the falcon’s eye, the silhouette of a practice, and the railway observe. It embodies the falcon’s agility and velocity, its precision in concentrating on targets, and its dedication to succeed in its locations. Moreover, the brand displays the subtle aesthetic that distinguishes Etihad Rail, showcasing its purposeful method to attaining goals in addition to its formidable long-term imaginative and prescient.
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Emphasizing connectivity with a brand new slogan
Moreover, the brand new model id is encapsulated within the refreshed slogan, “We Transfer Collectively.” This phrase reinforces the corporate’s dedication to enhancing connectivity between communities throughout varied cities and areas by way of the railway community, linking individuals and industries to create a brighter future. The revamped company id is constructed on 4 key values: Dedicated, Thoughtful, Inventive, and Related.
Dedication to subsidiaries and providers
Furthermore, Etihad Rail’s new model extends to its subsidiaries. These embrace Etihad Rail Freight, Etihad Rail Infrastructure, and Etihad Rail Mobility. This highlights the corporate’s steadfast dedication to bettering logistics providers. It additionally emphasizes their deal with freight transportation and rail passenger journey.
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